Nigeria’s Entertainment & Media industry to hit $10 billion by 2023 – PwC – Nairametrics
Nigeria’s Entertainment and Media industry is expected to rise from $4.46 billion in 2018 to $10.5 billion market by the end of 2023, as disclosed in PwC’s recent Entertainment & Media Outlook report.
The report, which was released in October 2019, disclosed that the market is dominated by internet revenue, as it presently contributes about 61% of the sector’s revenue, followed by Television and Video, which is expected to push towards $1 billion in revenue by 2023, after adding $172 million in five years.
TV and Video
It added that the presence of the Nigerian national team in the 2018 FIFA World Cup boosted viewing figures and opportunities for advertisers.
[READ MORE: New PwC outlook examines how changing media trends affect advertising)
For further inquiries about this article, contact: Email: abiola.odutola@nairametrics.com Twitter: @AbiolaOdutola @nairametrics
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