Sunday, June 23, 2024

Nigeria’s Entertainment & Media industry to hit $10 billion by 2023 – PwC – Nairametrics


Nigeria’s Entertainment and Media industry is expected to rise from $4.46 billion in 2018 to $10.5 billion market by the end of 2023, as disclosed in PwC’s recent Entertainment & Media Outlook report.
The report, which was released in October 2019, disclosed that the market is dominated by internet revenue, as it presently contributes about 61% of the sector’s revenue, followed by Television and Video, which is expected to push towards $1 billion in revenue by 2023, after adding $172 million in five years.
TV and Video 
It added that the presence of the Nigerian national team in the 2018 FIFA World Cup boosted viewing figures and opportunities for advertisers.
[READ MORE: New PwC outlook examines how changing media trends affect advertising)
Nigeria’s Entertainment & Media to hit $10 billion by 2023 – PwC 
For further inquiries about this article, contact: Email: Twitter: @AbiolaOdutola @nairametrics
Found it quite useful. Thanks
Your email address will not be published. Required fields are marked *

Business News | Stock Market | Money Market | Cryptos | Financial Literacy | SME |
Follow us on social media:
© 2023 Nairametrics
© 2023 Nairametrics
Login to your account below

Fill the forms below to register

Please enter your username or email address to reset your password.


Leave a Response