Wednesday, July 17, 2024
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MarTech – MarTech: Marketing Technology News and Community for MarTech Professionals – MarTech

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Email marketing
Use these tips to create more effective email surveys and review requests your customers will want to open and complete.
B2B marketing
Diversity and inclusion in marketing
Marketing technology
Marketing artificial intelligence (AI)
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Digital advertising
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns.
Diversity and inclusion in marketing
Without an authentic commitment to the community you want to connect with, you’re riding a pogo stick across a minefield.
Email marketing
Use these tips to create more effective email surveys and review requests your customers will want to open and complete.
B2B marketing
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done.
Marketing technology
Get an overview of the latest Marketo updates and understand their impact on your business.
Marketing artificial intelligence (AI)
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Digital advertising
Maybe we’ll start to find out which alternatives to cookies work best.
Marketing technology
On the hunt for something new? Check out who’s hiring in martech this week.
Marketing technology
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
MarTechBot
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
Regulations and Compliance
In this webinar, learn how to set the stage for your new era in campaign excellence.
Email marketing
A new study suggests B2B organizations will struggle with the threshold set for reported spam rates.
Event marketing
Why you shouldn’t tell jokes and what you need to do to develop a stage presence that will win over an audience.
B2B marketing
Remote work presented challenges for direct mail. Can AI make a difference?
Data
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space.
Social media marketing
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024.
Marketing artificial intelligence (AI)
This week also has the three most important things marketers need to know about AI, according to MarTechBot.
Email marketing
This little-known feature lets you add interactive elements to emails. Learn how your brand can benefit in 2024.
Customer experience
Unlock the entire MarTech experience, online March 19-20, for free. No hidden fees, no travel headaches, no time out of the office.
Marketing management
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry.
Marketing automation buyer’s guide
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don’t end there.
Data
Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more.
Marketing artificial intelligence (AI)
Generative AI is just one part of a growing trend towards the automation of business processes.
Marketing technology
Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report.
Search marketing
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing.
Customer experience
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale.
Email marketing
Join Ryan Phelan and Kath Pay for an email marketing Master Class with learnings you can take back to the C-suite.
B2B marketing
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management.
Data
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup.
B2B marketing
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
Customer data platform (CDP)
Employment and funding were up marginally and start-ups continue to enter the space.
Marketing artificial intelligence (AI)
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.
Social media marketing
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care.
Marketing artificial intelligence (AI)
Here’s what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
Email marketing
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset.
B2B marketing
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes.
Marketing artificial intelligence (AI)
CoreAI will bring artificial intelligence to a wide range of the group’s activities
Spotlight interviews
Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there.
Marketing artificial intelligence (AI)
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company’s brands.
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.

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