Samsung is known for introducing its Galaxy S series of flagship smartphones in the first quarter of every year. According to a report by The Elec, the upcoming Galaxy S24 series might arrive a bit earlier than their predecessors, primarily to compete early against the latest flagship smartphones from Apple and Google.
The report suggests that Samsung’s next Galaxy Unpacked event will take place on January 17 in San Jose, California, a location closer to Google and Apple’s campuses. Even the launch event location is said to be a bit of a deviation, as the brand usually holds its launch event in New York, with the previous Galaxy Unpacked being an exception, which was held in South Korea, Samsung’s home turf.
Similar to the Galaxy S23 series, the upcoming Galaxy S24 series is speculated to include three models: Galaxy S24, Galaxy S24+, and the Galaxy S24 Ultra. Additionally, there might be the launch of a few accessories, such as the next-generation Galaxy Buds, at the event.
Unlike last year, where Samsung exclusively used a speed-binned Snapdragon 8 Gen 2 chip across the market for the S23 series, the Galaxy S24 series is said to come in two variations. Depending on the market, the Galaxy S24 could be powered by either the Snapdragon 8 Gen 3 or the Exynos 2400.
The general design language of the Galaxy S24 series is likely to remain identical to its predecessors with minor tweaks, although Samsung might introduce some new colourways to help distinguish between the two series. Furthermore, the Galaxy S24 Ultra is reported to feature a flat screen with thinner bezels, resulting in a higher screen-to-body ratio. Just like the iPhone 15 Pro series, the Galaxy S24 Ultra might also get a titanium frame, however, it might not get any lighter, as aluminum used on S23 is less dense than titanium.
It’s not just Samsung; most Android brands are moving their flagship launch dates earlier. The Snapdragon Summit was also rescheduled to an earlier date, which used to take place in December/November but was moved to October. This change aimed to make the new chip available in the market just in time for the selling cycle in markets like China, which includes dates such as November 11 (Singles’ Day), December 12, and Chinese New Year, as mentioned by Don McGuire, CMO of Qualcomm, in an interview with Trakin Tech English.
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