Technology
The latest technology news in the wealth management sector from around the world.
HSBC
HSBC has launched a simplified version of the HSBC HK Mobile Banking app to help customers, especially those who are unfamiliar with digital banking services, manage their banking needs on mobile devices with ease and confidence.
The Lite Mode of HSBC HK App is the first of its kind among Hong Kong banks, HSBC said, underpinning its commitment to driving financial inclusion and supporting Hong Kong’s smart city vision.
Available to all users, elderly people or mobile banking novices alike, the new version comprises frequently-used features, such as checking account balances, transaction enquiries, setting up time deposits and fund transfer, while keeping a clean and simple interface, the bank said in a statement.
It’s another example of banks developing more and more mobile apps and Asia seems to be where this is most advanced.
In response to customers’ call for simplicity, the Lite Mode continues to provide logon options using fingerprints, face recognition or a password. There is also a newly-designed main landing page which features the most used functions with clear icons for easy navigation:
– Check account balance and transaction history
– Transfer
– Set up time deposit
– Deposit cheque via mobile
– Access eStatement and eAdvices
– One tap to access chat and call support
Maggie Ng, head of wealth and personal banking, Hong Kong, HSBC, said: “With the Lite Mode, we want to encourage customers, who are less digital savvy, to begin their mobile banking journey and bank with us in their pocket.”
“The HSBC HK app has attracted over 1.8 million active users since its launch. This is a strong vote of confidence from our customers, validating our mobile-first strategy. We will continue to improve our suite of banking apps to go beyond offering just easy transactions to create more engaging experiences,” she continued.
To promote the benefits and ease of mobile banking, HBSC has engaged celebrity couple Liza Wang and Law Kar-ying as the new initiative’s ambassadors.
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